What is the Posture Performance Shirt? - Q&A with the CEO of AdrenalEase
If you've been following us on social media, you may have seen that the iamsick.ca team has teamed up with AdrenalEase to give away a Posture Performance Shirt to one lucky winner in our summer giveaway. Ahead of his appearance at the CanFitPro World Fitness Expo this weekend, we sat down with Nourredin Chahrour, founder and CEO of AdrenalEase Inc., to bring you some more details on their unique Posture Performance Shirt. Q: What is the Posture Performance Shirt? A: The Posture Performance Shirt is a global patent-pending garment that reduces stress off certain muscles like the neck and shoulder muscles that may be overly stressed due to prolonged static, undesired posture. Q: What makes the Posture Performance Shirt different than other posture-correcting apparel on the market? A: What differentiates the Posture Performance Shirt from other posture shirts or posture braces in the market is the adjustability of the elastic reflex bands on the shirt. You can set the tension of the bands per your comfort to provide a gentle stretch to your neck and shoulder muscles, therefore relieving pain and stress. Q: How does it work? A: The Posture Performance Shirt provides proprioceptive feedback to the user, which reminds them to retract their shoulders in the upright posture with the help of the elastic reflex bands that provide muscle memory for when the bands are not strapped on. Q: Your brand ambassadors are Team Canada Olympians. How do they use the Posture Performance Shirt? A: Paul Poirier and Piper Gilles represent Canada on world stage competitions including the Olympics and they use the Posture Performance Shirt when executing a lift or simply maintaining proper posture when skating. Q: You have a new production line coming out in August. What can we look forward to? A: The new production line is out and it includes a V-neck and we have released a new color which is white. We will also be expanding into new products which include Posture Sports Bras, tank tops, sleeveless and long sleeve shirts. Could your posture use some improvement? It's not too late to enter to win your own Posture Performance Shirt. Click here to enter. Hurry! The giveaway closes on August 17th at 11:59 PM (EDT). Tell us what you do to maintain good posture on Twitter with the #iamfit and #BeTheGreatest hashtags. We will retweet some of our favourites on our own account @iamsick_ca.